Most business websites were written once, quickly, by someone who didn’t know the business well. Services are described in trade shorthand, prices are out of date and the pages say nothing a customer couldn’t read on a competitor’s site. Search engines have no reason to rank them, and visitors have no reason to call.
Our content writing services fix that from the inside out. Every page starts with an interview with you or your team, so it carries the details only your business can supply, written in the plain English customers trust.
What our content writing services include
We write the pages that bring in customers, in the order that matters most:
- Website copywriting. Service pages, home pages, about pages and location pages that explain what you do and why to choose you.
- Blog and content marketing. Guides and articles that answer questions customers research before buying.
- Updates to existing pages. Old prices, departed staff and discontinued services fixed on pages that already rank.
- Supporting copy. Google Business Profile descriptions, service lists and FAQs that match your website.
Why interviews come first
Generic content is easy to produce and easy to ignore. What makes a page persuasive is detail: how you actually do the work, what customers get wrong, what it costs and why, and what happens if something goes wrong.
That detail lives in your head and your team’s, not in a keyword tool. A short interview gives us enough to write pages that sound like you and couldn’t have come from anyone else.
Want to see which of your pages would benefit most? Request a free content audit.
Service pages before blog posts
Many businesses start with a blog because it feels like content marketing. For most local businesses, service pages matter far more, because they’re the pages people land on when they’re ready to buy.
We write or rewrite the pages for your most profitable services first. Blog posts come later, and only when they answer a question your customers genuinely research.
Plain English, short paragraphs
People read websites on phones, often in a hurry. Pages should answer the main question near the top, use short paragraphs and clear headings, and explain trade terms instead of assuming them.
We write for the customer first. Search engines reward pages people find useful, so writing for people is also writing for search.
Content writing: Texas businesses and local detail
Local detail makes content more credible and more relevant. A roofing page that mentions hail season, a pest control page about scorpions in Central Texas or an HVAC page about summer demand speaks to Texas customers directly.
We include that kind of detail where it’s accurate and useful, and we check every local claim with you before it’s published.
What about AI-written content?
Google says it rewards helpful content however it’s produced and acts against content made mainly to manipulate rankings. Its guide to creating helpful, people-first content asks whether a page shows first-hand experience and expertise.
Content built from interviews and real knowledge answers that question. Generic content, whoever wrote it, usually doesn’t.
Pages for every stage of the decision
Customers move through stages. Early on they want to understand the problem and their options.
Later they compare providers and prices. At the end they need a reason to call you today.
We map content to those stages, so a reader who arrives on a guide can find the service page, and a reader on the service page can find the proof they need to decide.
A normal month
Early in the month we agree which pages to work on and schedule short interviews. Drafts follow within about a week, with one round of edits included.
Once approved, pages go live and get tracked. The monthly report shows what was published, how each page is performing and which pages are next.
Choosing a content writing company
Ask any content writing company how they learn about your business before writing. If the answer is a questionnaire and a keyword list, the pages will probably read like everyone else’s.
A good content writing agency also checks facts with you, writes in your voice and measures pages by the leads they bring in.
Cost, timing and results
What do content writing services cost?
It depends on the number of pages and the research each needs. Content plans start at $100 a month for 10 posts or pages, and content writing is included in the full plan from $399 a month.
How long until new content ranks?
Rewritten pages that already rank on page two often move within weeks. New pages usually take one to three months to settle.
Will better content bring in more leads?
We track visibility, traffic and leads for each page, so you can see what each one produces. Owners who’ve worked with us rate us 4.8 out of 5 on Google, across 148 reviews.
Frequently asked questions about content writing
Will the content sound like us?
That’s the point of the interviews. We use your words, examples and opinions, and you approve every page.
How long should a service page be?
Long enough to answer what customers ask before calling, and no longer. For many services that’s several hundred to over a thousand words.
Who owns the content you write?
You do. Everything we write for your site belongs to your business.
Do you write Google Business Profile descriptions too?
Yes. The profile description, service list and FAQs should match your website, and we write them together so the details agree everywhere.
Can you update our existing pages?
Yes, and that’s often where we start. Pages that already rank respond faster to a rewrite than new pages do.
Ready for pages that sound like your business? Request a free content audit, or see how content fits into our SEO services.