Question 1

When should HVAC companies start SEO for summer?

Accepted Answer

By early spring at the latest, and ideally in winter. Pages need weeks to months to settle, and reviews need time to build before the first heat wave.

Question 2

Which Google Business Profile category should an HVAC company use?

Accepted Answer

Usually "HVAC contractor" or "Air conditioning repair service". Compare the categories used by the businesses outranking you for your main searches, then choose the one that matches your core work.

Question 3

Do HVAC companies need pages for each system type?

Accepted Answer

For the systems you sell, yes. Separate pages for AC replacement, heat pumps and furnaces let each rank for its own searches and answer the specific questions buyers ask.

Question 4

How do you show a TDLR license online?

Accepted Answer

Put your license number on your profile, website footer and service pages. Homeowners can verify it through TDLR's air conditioning and refrigeration page .

Question 5

Should HVAC companies run Local Services Ads?

Accepted Answer

Many do, especially in summer. They charge per lead and show above the map. Compare their cost per booked job with your organic calls before increasing spend. Ready for next season? Request a free audit . Most HVAC companies start with local SEO and review generation .

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