A customer asks a question in your Facebook comments on Friday evening. Nobody sees it until Tuesday, and by then they’ve booked with someone who answered. Multiply that by every unanswered message and ignored comment, and social media quietly sends customers to your competitors.
Social media monitoring & posting fixes the day-to-day. Posts go out on schedule, comments and messages get answered quickly, and anything that needs you is flagged right away.
What our social media monitoring & posting services include
The service covers the daily work that keeps accounts responsive:
- Publishing. Approved posts go out on schedule across every platform you use.
- Comment replies. Questions and comments on your posts answered quickly in your voice.
- Message handling. Direct messages answered or routed to the right person, with leads passed on immediately.
- Monitoring. Mentions of your business, tags and reviews tracked so you hear about them early.
- Alerts. Complaints, urgent questions and sales inquiries flagged to you without delay.
Planning and strategy sit with our social media management service. Both are part of our social media marketing services.
Coverage that fits your business
Some businesses need near-constant coverage, like restaurants answering reservation questions on a Saturday night. Others need a few checks a day. We agree on coverage hours that match when your customers actually reach out.
Why response time matters
People who message a business on social media usually expect a reply within hours, not days. Many contact several businesses at once and book with whoever answers first.
Quick replies also show other customers how you treat people. A page full of answered questions builds trust, while unanswered ones raise doubts.
Curious how quickly your pages respond today? Request a free audit.
How we handle tricky comments
Most comments are simple: a question about hours, a compliment, a request for a quote. Those get answered directly.
Complaints and sensitive topics come to you before anything is posted. We draft a calm reply, suggest whether to take the conversation private and wait for your approval.
Spam and abusive comments are hidden or removed according to platform rules and your preferences.
Turning messages into leads
Many social messages are quote requests or booking questions in disguise. We answer the question, then point the customer to the next step: a call, a booking link or a quote form.
Leads are passed to your team right away, with the details already gathered, so nobody has to start the conversation over.
Social media monitoring & posting: Texas businesses and bilingual customers
Many Texas businesses get comments and messages in Spanish as well as English. Answering in the customer’s language is a simple way to stand out.
We can reply in both languages and flag messages that need a native speaker on your team, such as detailed service questions.
Reviews on social platforms
Facebook recommendations and reviews show up on your page and in search. They deserve the same quick, thoughtful replies as Google reviews.
We reply to them in your voice and flag negative ones to you first. Patterns in what people say are included in the monthly report.
Contests, giveaways and promotions
Promotions can bring a burst of engagement, but each platform has rules about how they run, and the FTC has rules about endorsements. The FTC’s guidance on social media disclosures is a good starting point.
We make sure any promotion we post follows those rules and that winners are handled fairly and promptly.
Crisis moments
Sometimes a post goes wrong, a complaint goes viral or a local event puts your business in the spotlight. Speed and tone matter most then.
We pause scheduled posts if needed, alert you right away and help draft a calm, honest response. Most social media problems get worse with silence and better with a straight answer.
What you’ll see each month
A short report showing posts published, comments and messages handled, average response time and leads passed to your team. Notable mentions and recurring questions are highlighted.
Recurring questions are especially useful. If several people ask the same thing, it probably belongs on your website or in a post.
Choosing a social media monitoring & posting company
Ask any social media monitoring & posting company what their response time is, how they handle complaints and what happens to leads. The answers should be specific.
Also check who has access to your accounts and how it’s removed if you part ways.
Cost, timing and results
What do social media monitoring & posting services cost?
Monitoring and posting start at $100 a month, with 15 posts a month and full account management, or come in the full plan from $399 a month.
How quickly do you respond to messages?
During agreed hours, usually within a few hours. Urgent issues are flagged to you immediately.
Will faster replies bring in more customers?
Often, because many people book with whoever answers first. We track leads passed to your team from social messages. Clients have given us 4.8 stars across 148 Google reviews.
Frequently asked questions about social media monitoring & posting
Can you post in Spanish?
Yes. We can publish and reply in English and Spanish, and flag detailed service questions to a Spanish speaker on your team.
Do you reply to every comment?
Every genuine question and comment, yes. Spam and abuse are handled according to platform rules and your preferences.
What happens with complaints?
They come to you before anything is posted, with a suggested reply. We never argue with customers in public.
Can you monitor mentions of our business?
Yes, including tags and mentions on the platforms we manage. Significant mentions are flagged to you.
What’s included in a social media plan?
Full account management and 15 posts a month, starting at $100 a month on its own. Outside working hours, auto-replies can set expectations and point people to your phone line.
Ready for pages that answer customers quickly? Request a free audit, or read about social media management.