Most businesses start social media with good intentions and run out of steam within a few months. Posting gets sporadic, the bio still lists an old phone number, the last post was a holiday greeting from two seasons ago, and anyone who checks the page wonders whether the business is still open.
Social media management keeps your accounts active, accurate and pointed at a goal. We handle the strategy, planning and consistency, so your pages work for you even in your busiest months.
What our social media management services include
Management covers the thinking behind the posts:
- Strategy. Which customers you’re trying to reach, on which platforms, with what kind of content and toward what action.
- A monthly content calendar. Posts planned around your services, seasons, promotions and local events, approved by you in one sitting.
- Profile upkeep. Bios, links, hours, contact details and highlights kept accurate on every platform.
- Performance review. A monthly look at what worked and what to change.
Day-to-day publishing and replies are handled through our monitoring and posting service, and both are part of our wider social media marketing services.
Strategy before posting
Posting without a goal is how pages end up full of filler. We start by agreeing on what social media should do for your business: bring in inquiries, fill a booking calendar, recruit staff or support reviews and word of mouth.
That goal shapes everything else, from which platform you use to what you post and how often.
Want a second opinion on your current accounts? Request a free social audit.
What goes on the calendar
A good calendar mixes several kinds of posts. Real work from recent jobs, tips customers find useful, behind-the-scenes looks at your team, customer stories shared with permission and timely posts about seasons or local events.
Promotions have a place, but not every post should sell. Pages that only advertise get ignored.
Platform rules and disclosures
Each platform has its own rules on promotions, contests and endorsements, and the FTC has rules of its own. If you work with local creators or share paid testimonials, the FTC’s guidance on social media disclosures explains what needs to be disclosed.
We keep your accounts inside those rules, so a giveaway or partnership never turns into a problem.
Hiring and team posts
Social media is also one of the best recruiting tools a local business has. Posts that show what it’s like to work with you attract applicants who already like your culture.
We can include hiring posts in the calendar whenever you’re looking for staff, alongside the customer-facing content.
Approvals without the back-and-forth
You see the month’s posts in one place and approve them in one sitting. Edits are simple, and nothing goes live without your sign-off.
After that, you mostly hear from us when we need fresh photos or there’s something worth your attention, like a popular post or a tricky comment.
Social media management: Texas seasons and local events
Texas has a calendar of its own: rodeo season, football Fridays, hurricane preparation on the coast, back-to-school, spring storms and summer heat. Posts that tie your business to what people are already thinking about get more attention.
Local events and community causes are worth including too. A post about sponsoring a youth team or showing up at a local festival tells people you’re part of the community.
Video without a film crew
Short videos often reach more people than photos, and they don’t need a production team. A thirty-second clip of a technician explaining a common problem, shot on a phone, can outperform anything polished.
We give your team simple prompts and handle the editing, captions and posting.
Keeping profiles accurate
It’s surprising how often social profiles show the wrong phone number, an old address or a broken link. Customers who find those details assume the business is careless or closed.
We check every profile monthly and fix anything out of date. Holiday hours and new services get updated before customers notice they’re missing.
Choosing a social media management company
Ask any social media management company to show you a sample calendar and a sample monthly report. The calendar should reflect your business, not generic templates, and the report should show inquiries, not just likes.
Make sure every account stays in your name, with their access as managers.
Cost, timing and results
What does social media management cost?
Social media management starts at $100 a month and includes full account management and 15 posts a month. It’s also part of the full plan from $399 a month.
How long until we see results?
Pages usually look more active within the first month. Growth in followers, engagement and inquiries builds over several months of consistent posting.
Will it bring in customers?
We track inquiries, messages and clicks to your booking or contact pages from each platform. You can read what clients say in our 148 Google reviews, averaging 4.8 stars.
Frequently asked questions about social media management
How many platforms should we be on?
Usually one or two, chosen for where your customers are. It’s better to run one page well than four poorly.
Do we have to approve every post?
You approve the monthly calendar in one sitting. After that, posts go out on schedule without daily check-ins.
Who owns our social media accounts?
You do. We work as managers on your accounts, so you keep full control.
How do we know it’s working?
The monthly report shows inquiries, messages and clicks to your booking or contact pages, alongside reach and engagement. If the numbers don’t move after a fair run, we change the plan.
Can you use our existing photos?
Yes, along with new ones your team takes. Real photos from your work perform far better than stock images.
Ready for social accounts that stay active? Request a free audit, or read about social media marketing.