Many SEO audits services hand you a 60-page report full of red warnings and leave you wondering which ones matter. Most of those “errors” don’t affect rankings at all, and the few that do get lost in the pile.
Our SEO audits work the other way. We review your site, your Google presence and your competitors, then give you a short list of fixes ranked by how many customers each one could bring in.
What our SEO audits cover
Each audit looks at four areas:
- Technical health. Crawling, indexing, speed and errors on the pages that bring in business.
- Content and keywords. The searches you rank for, the ones you’re missing and the pages closest to page one.
- Local presence. Your Google Business Profile, reviews and directory listings, checked for gaps and inconsistencies.
- Competitors. The businesses that outrank you most often, and what they have that you don’t.
We use Google’s own tools where possible, including Search Console, so the findings match what Google actually sees.
What you get at the end
A short written summary and a prioritized list: what to fix, why it matters and roughly how much effort it takes. You don’t need to be an SEO expert to read it.
We also walk you through it on a call. That’s where the real value is, because we can answer questions and explain the trade-offs in plain language.
You can act on the findings yourself, hand them to your developer or ask us to do the work. All three are fine.
Want to see what an audit would find on your site? Request one here.
How SEO audits differ by business
A local service business needs a different audit from an online store. For local businesses, the Google profile, reviews and service pages usually matter most. For stores, category pages, product data and technical structure carry more weight.
We tailor the audit to how your customers actually find and choose you, so the findings point at revenue, not just rankings.
What we check on your Google profile
For local businesses, the Google Business Profile often matters as much as the website. We check the primary and secondary categories against the businesses outranking you, then look at services, hours, photos, reviews and the link back to your site.
We also check whether your name, address and phone match across the web. Mismatches confuse customers and weaken Google’s confidence in your listing.
Problems we find most often
A few problems show up in audit after audit. Service pages that cover five services in one paragraph. A Google profile with the wrong primary category.
Redirects broken by an old redesign. A review count far behind the top three.
None of these is hard to fix once it’s found. The audit’s job is to find them and put them in the right order.
SEO audits: Texas markets and competition
Competition varies hugely across Texas. A dentist in Frisco faces a different map from one in Pampa, and an audit has to reflect that.
We check rankings from points across your real service area, not just from your office address. That shows where you’re strong, where you fade out and which competitors you’re actually up against.
What happens after the audit
Most owners take one of three paths. Some fix the simple items themselves, like updating the Google profile or rewriting a page.
Some pass the list to their web developer. Others ask us to handle the work.
Whichever you choose, the priority list stays useful for months. Working through it in order is usually the fastest way to see more calls from search.
Choosing an SEO audits company
Ask any SEO audits company three questions: will you prioritize the findings, will you explain them in plain English, and will you tell me what I can safely ignore? Good audits make decisions easier, not harder.
Be wary of audits generated entirely by software. Tools find symptoms, and it takes a person to judge which ones matter for your business.
Cost, timing and results
What does an SEO audit cost?
Our initial audit is free, with no obligation. In-depth audits for larger sites or stores start at $100.
How long does an audit take?
Most audits for small business sites are ready within a week or two of getting access. Larger sites take longer.
Will an audit actually help me get more customers?
Only if the fixes get done. The audit’s job is to point the effort at the changes most likely to bring in calls, and we’ll show you which ones. You can read what clients say in our 148 Google reviews, averaging 4.8 stars.
Frequently asked questions about SEO audits
What access do you need for an audit?
Ideally Google Search Console, Google Analytics and your Google Business Profile. We can start with public information if you don’t have those set up.
How often should I get an SEO audit?
A full audit once a year is enough for most small businesses, with lighter monthly checks if you’re actively doing SEO.
Can I fix the issues myself?
Many, yes. We write the findings so an owner or developer can act on them, and we’ll tell you which ones need specialist help.
What happens after the free audit?
You decide. Some owners fix things themselves, some hand the list to their developer and some ask us to help. There’s no obligation either way.
An audit is the usual starting point for our SEO services, technical SEO and local SEO work. Request your free audit.